4 min read
Designing a 30-day trial that earns the conversion
Why we run a 30-day, no-card trial -- and the four touchpoints on days 21, 25, 28, and 30 that turn it into paid.
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Field notes.
Working hypotheses, sharpened by gym owners. We publish what we've learned from sitting in dozens of gyms over the last year, why old gym software fails small studios, how QR-poster signups actually convert, and what a 30-day trial has to look like to be honest.
3 min read
The QR poster: 87% activation vs 12% without
We A/B tested onboarding for our first six gyms. Print-and-tape beat email by every metric. Here is the exact sequence and why it works.
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